Wednesday, October 1, 2008

Focus Group Results

One of our newer users, Dr. Jerry Mantonya, recently provided a questionnaire to some of his patients that had received a PulStar Multiple Impulse Therapy treatment for the first time. On top of being a great idea, the information was very insightful and helpful.

Here are the results:

1. How wold you rate the appearance of the PulStar, easy to understand or too technical?
All responded that it is easy to understand. A couple mentioned that not only was it interesting but it was a nice visual especially when comparing before and after.

2. Does this technology instill confidence that it could fix your problem?
All but one responded yes. The one person said "unsure" but that they wold be inclined to begin treatments using the PulStar if a problem arose. Others commented that using the PulStar the doctor was sure of "getting the right place", there would be "increased confidence for each effective adjustment", doctors could "know all areas have been identified and adjusted".

3. Do you find this to be on the cutting edge of Health Care?
All responded yes. One respondent commented that "previous technologies didn't seem foolproof - this appears to be much more specific with regard to treating and identifying areas of concern".

4. How was the comfort compared to manual adjusting, was it more comfortable, less comfortable, no difference? (only those that had been adjusted were asked to respond)
Of those that responded, 60% responded that it was more comfortable, the other 40% said they didn't notice a difference with one saying he/she "was sore after adjustment but within a couple of days could tell difference. Had been having headaches and those were better".

5. Would this technology influence your decision of chiropractic care, less likely, more likely, no influence?
No one selected "less likely" but only 43% said the PulStar would "more likely" influence their decision. 28% didn't respond and the rest said they were "unsure" of the influence.

The comments here were interesting though.

One respondent that didn't answer this question commented he/she "knew it would influence a lot of people who believe that 'you'll make them worse to keep them coming' or 'why bother, it doesn't do any good'."

Another that didn't answer this question said they "already knew how important chiropractic is to me but if I were new to chiropractic, being able to see would make it easier to believe".

One of the respondents marked "no influence" because he/she would still come to see their favorite doctor but "if he was not available, I now know that with the data/history stored in memory, any of the doctors could do my adjustment with a successful outcome".

One respondent that selected "more likely" said "the print out helps me monitor & measure my own progress".

6. Additional Comments:
Here are some of the comments:

"Great 'proof' for the insurance and family of unbelievers."

"My daughter cannot stand to have her neck touched and this would work ... and make logical sense".

"Women who don't want a man to 'hover over them' and 'get that close' would appreciate the difference".

"I think for patients that are afraid of adjustment, I feel this would be a good alternative".

"Great when [you] need to shift to a different doctor - would get same technique and same opportunity for continued progress on the same areas or 'know' that the new area really needed done"

"I would recommend to others, especially people that might be hesitant, as they may be more convinced about treatment, consistency, outcomes".

Overall the results of the focus group came out positive. We will be looking at the possibility of doing more of these with other users around the country and hopefully we'll be able to get some PulStar patients to this site so they can tell their story first hand.

We'd like to thank Dr. Jerry Mantonya for this great work and if you are ever in the Newark, OH or Hebron, OH areas and need a PulStar adjustment, check him out.

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